In a recent article in the New York Law Journal by Janet Falk, entitled Using COVID-19 as a Springboard for New Marketing Activity, Jamel Oeser-Sweat, Esq. and Oeser-Sweat, P.C. were mentioned as examples of how New York City Attorneys adapted and marketed their services during the Pandemic Shutdown.
Falk's marketing savvy is legendary. Her Lawline CLE: "Why Her & Not Me?": How You Can Be the Attorney Reporters Call Without Losing Your License, was the most popular Lawline CLE in New Jersey.
In the Article, efforts by Oeser-Sweat are highlighted:
Jamel Oeser-Sweat created a COVID resource page for attorneys and individuals on his website. It offers “comprehensive information resources linking to real-time
information sources,” which range from the New York City Department of health to the
New York state courts to guidance from the federal Small Business Administration. He
has a criminal defense practice at Oeser-Sweat.
One of the key areas where the firm shined over the Pandemic was the use of Zoom. You can learn more about our usage of Zoom and other telecommunications methods on our webpage. This includes our free download of Zoom Rules & Etiquette.
The article notes:
Speaking of Zoom, consider Oeser-Sweat’s approach to this tool and format. OeserSweat has been using Zoom for three years, “with one powerful computer that I treat like a Zoom phone booth. It has a virtual background and all the features I need to handle client work remotely.” Oeser-Sweat finds this Zoom setup particularly useful to
arrange “meetings without logistical issues, which is especially important for those of us with practices that require field work, like court and site visits, and who do not sit at a desk full-time.” Given the rise of work from home for clients and referral sources, OeserSweat’s reliance on Zoom is likely to be followed by many other solo attorneys.
Attorneys will continue to adapt to the unprecedented circumstances that the Pandemic presents. Our firm is proud to serve our clients through these times.